As the budgetary battle for future marketing dollars intensifies, management requires event marketers to prove ROI and quantify an exhibit program’s performance.
By Kevin England, president and CEO, Vonazon Inc.
In the competitive world of business, tradeshows continue to be one of the primary sales and marketing mediums that harness the value of face-to-face contact.
Highmark TechSystems in Ft. Wayne, Ind., often delivers more than what meets the eye
Surf Expo announced the return of the industry party at Typhoon Lagoon, presented by Sanuk, Sept.5.
A graduate from The International School of Hospitality (TISOH) has been named president of the International Special Events Society (ISES), Las Vegas Chapter.
Nearly 200 industry golfers played a scramble-style round at Cascata Golf Course in Boulder City, Nev., Aug. 25, the ninth annual tournament of its kind
Now in its sixth year, Ovation Global DMC’s annual Huggability Award is a fun and informal excuse to nominate someone who deserves congratulations, who makes
