Planning and managing flawless events is seamless now thanks to new product capabilities announced by tech companies Zentila and Certain Inc.
The best-of-breed integration combines Certain’s powerful event management platform with Zentila’s strategic sourcing solution. The result is the industry’s first fully customizable solution covering key aspects of the meeting and event lifecycle, from meeting requests, sourcing, booking and cost control to attendee registration and event management.
“Previously, planners have had to use one-size-fits-all technologies that did not address the diverse needs of their events,” said Mike Mason, founder and CEO, Zentila. “Now, planners have access to two technology companies that have joined forces to make event planning and execution seamless with a best-in-class product integration. Planners gain access to the full spectrum of leading-edge tools they need to plan and execute exceptional events.”
The Certain-Zentila integration takes event planners down a simple path from sourcing through execution. They can access Certain directly from the Zentila dashboard. The user-friendly solution eliminates hours of manual work. Through Zentila, Certain users gain access to meetings hotels worldwide. The Zentila platform lets planners easily create comprehensive RFPs, source and book meetings and events, negotiate with hotels, and capture data on meeting and event spend. Now, in a simple click, they also can transfer event details directly into Certain to register attendees, manage the event and drive engagement and ROI.
“The integration allows Zentila to offer access to a comprehensive event management solution for event planners and marketers looking to deliver flawless events,” Mason said. With Certain, event planners gain use of a robust registration system and feature-rich event planning solution, while maintaining their event’s branding integrity. Planners can deliver personalized event experiences and face-to-face scheduled meetings that provide attendees with added value throughout the event.
Certain also delivers significant revenue and pipeline growth benefits for event marketers through its industry-leading integration with Marketing Automation systems. As a result, planners and marketers can ensure an event provides value for attendees and delivers meaningful ROI.
“Just as Certain has improved event success and ROI by engaging participants and enabling planners to manage meetings more efficiently and accurately, Zentila improves meeting planning with the industry’s smartest sourcing solution,” said Christine Hansen, vice president of Alliances and Channels, Certain.
“We’re delighted to partner with Certain, an industry leader known for its technology breakthroughs and unique approaches,” Mason said. “Together we will continue to lead the way, giving planners the most powerful resources available to plan and execute extraordinary and cost-efficient events, from start to finish.”