TradeShow Teacher, an company that provides training to help businesses effectively plan and execute their participation at tradeshows, has welcomed a new director of strategic marketing to their staff.
In her new position, Jennifer Roberts will strengthen Tradeshow Teacher’s strategic marketing efforts and allow the company to take their client’s messages above and beyond the tradeshow floor.
Originally from New York City, but now making her home in South Florida, Roberts has over 20 years of experience in marketing, promotions, advertising, affiliate relations and strategic planning.
Since graduating from Jacksonville University with a BA in Communications & Marketing, Roberts has used her knowledge of marketing and promotions to find success in a variety of different industries. She began her career in the music world, promoting bands and concert tours for many internationally known and respected artists. She then moved on to television where she worked in the marketing divisions for such well-known brands as Showtime Networks and Playboy TV.
“I was aware of Jennifer’s reputation before she came to speak with me about a position at our company,” said Linda Musgrove, president of TradeShow Teacher. “Judging by her experience, creativity and proven track record I have no doubt that she’ll make a big splash and I’m thrilled to have her on our team.”
Following a move to Florida, Roberts quickly found success in the booming Real Estate industry by creatively targeting previously untapped markets of qualified homebuyers. For the past several years, she has been working in the food and beverage industry, helping build the credibility – and enormous popularity – of a South Florida nightclub hotspot.
Formally schooled in traditional marketing methods and with over two decades of practical experience in the working world, Roberts has amassed a comprehensive overview of how to best reach a target audience. She understands how a balance of traditional and new media is the key to finding – and communicating with – a target demographic.