The Trade Show Exhibitors Association (TSEA) recently announced the launch of a new survey to measure what areas concern its members and the exhibit industry at large. TSEA, comprised of the world’s leading exhibit and event marketers, show producers, exhibit builders, agencies, and other suppliers, has been openly collaborating to benefit the exhibit ecosystem as a whole. Involvement by TSEA Members and all face-to-face marketing professionals, representing small, midsize and large businesses, is critical to accurately gauge the current points of distress.
The TSEA’s motto is: You Talk. TSEA listens. Together We Act. Some of the topics covered in this survey include: material handling; booth relocation; cost transparency/consistency; deadline dates; exhibitor appointed contractors; security; registration; convention housing; exhibitor advisory committees; and dedicated show hours. TSEA needs all members of the exhibition industry to communicate so we can all act together.
The inaugural 2010 TSEA Red Diamond Congress in Orlando, Fl. brought together many leading exhibit and event marketers in the industry to directly address key issues that included labor practices, convention housing practices and third-party audits of tradeshow attendance. The result created a consensus on the issues, potential solutions and a roadmap forward. To view the summary of the Congress White Paper, please visit: www.tsea.org/tsea_rdc2010.
Responses to the survey will be discussed at the expanded 2011 Red Diamond Congress from July 31st to August 4th, 2011 at the Peabody Hotel in Orlando. The goal is to drive even more discussions that will lead to sustainable change as additional industry stakeholders, such as general contractors and show producers, are included in the discussions. The event’s goal is to have a clear call to action and real solutions on the challenges we all are facing. The results of this new study will drive those discussions.
The Trade Show Exhibitors Association (TSEA) has commissioned Exhibit Surveys, Inc., an independent market research and consulting firm in Red Bank, NJ, to conduct a survey of its members. The TSEA invites all interested parties to participate in this survey, available at: http://survey.exhibitsurveys.net/default.aspx?uid=31433.
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