Events DC, the official convention and sports authority for the District of Columbia, has hired Emily Thornell as the new director of corporate partnerships. Ms. Thornell joins Events DC after serving as the senior marketing manager at Fannie Mae, a financial services provider that increases the availability of housing for low, moderate and middle-income Americans.
With more than 20 years of experience in business development, Ms. Thornell will lead the cultivation of strategic relationships with local, regional and national companies and brands in support of Events DC’s mission and corporate objectives.
“We are thrilled to welcome Emily to Events DC,” said Erik A. Moses, senior vice president and managing director of sports, entertainment and special events at Events DC. “Emily will spearhead all stages of the business development process including the selling, execution, and fulfillment of sponsorships to support the Sports, Entertainment and Special Events Division’s events and properties while managing the Events DC portfolio of corporate marketing partnerships.”
Focusing on maximizing relationships with current and prospective sponsors, Ms. Thornell also seeks to identify synergies across all Events DC partnerships.
“I’m eager to join Events DC because of the organization’s commitment to delivering premier events to both residents and visitors of the District,” said Emily Thornell. “Events DC has a strong reputation for building and sustaining mutually-beneficial relationships with its partners. I look forward to continuing our existing sponsorships and implementing new business initiatives.”
An expert in generating new revenue streams, Ms. Thornell has previously developed multi-faceted marketing and analytical solutions for Fortune 500 companies, including consumer segmentation, database marketing, target messaging, market-share analyses, satisfaction and loyalty studies, and geo-demographic analyses. Her background also includes working in the high-growth entrepreneurial environments of both established firms such as Experian, Claritas and Booz Allen Hamilton, and start-up organizations such as comScore, BrightStreet.com, and Paragren.
Ms. Thornell currently serves as the DC co-chair for the Distinguished Young Women of America. She holds an MBA from George Mason University and a B.S. in Operations and Systems Management from the University of South Alabama in Mobile, Ala. Ms. Thornell lives in Washington, DC with her husband and two children.
Events DC, the official convention and sports authority for the District of Columbia, delivers premier event services and flexible venues across the nation’s capital. Leveraging the power of a world-class destination and creating amazing attendee experiences, Events DC generates economic and community benefits through the attraction and promotion of business, athletic, entertainment and cultural activities. Events DC oversees the Walter E. Washington Convention Center, an anchor of the District’s hospitality and tourism economy that generates over $400 million annually in total economic impact, and the historic Carnegie Library at Mt. Vernon Square. Events DC manages the Stadium-Armory campus, which includes Robert F. Kennedy Memorial Stadium and surrounding Festival Grounds, the non-military functions of the DC Armory and Maloof Skate Park at RFK Stadium. Events DC also built and now serves as landlord for Nationals Park, the first LEED-certified major professional sports stadium in the United States. The most recent addition is Gateway DC, an innovative and versatile space featuring a covered and open-air pavilion in the center of a 1-acre park, conveniently located in the Congress Heights neighborhood of Washington, DC. For more information, please visit www.eventsdc.com.