Asked by Kallman Worldwide, organizers of the U.S. International Pavilion at this year’s Paris Air Show, to simply “find the best,” an independent panel of judges selected two stands as “Best in Show” among the 260-plus exhibitors spread over 5,000 square meters of space. Held June 15-21 at Le Bourget, the world’s oldest air show welcomed 149,947 aviation professionals.
The Best in Show award is an annual honor presented at the biennial Paris and Farnborough air shows, produced by Kallman’s Creative Services division, to recognize innovation in tradeshow exhibit design and presentation. The company presents two awards at each show – one for stands larger than 36 square meters and one for stands smaller than 36 square meters.
“This year’s Best in Show winners exemplify how form and function work together to create exciting, successful tradeshow stands,” said Ann Kallman, Director of Kallman Creative Services. “No matter how busy they are, professionals looking for business solutions at a tradeshow will always stop and take a second look at an attractive, accessible exhibit.”
This year’s winning stand over 36 square meters was the U.S. Department of Defense Security Cooperation Agency. The winning stand under 36 square meters was Acutec Precision Machining, a manufacturer of metal parts. Judges recognized each exhibitor for their successful use of color, technology, open space and lighting to attract and engage trade visitors.
The Department of Defense Security Cooperation Agency stand was distinctive for its stage-like design, featuring a large platform entrance punctuated by interactive kiosks in front of a frosted glass entrance to private conference areas. Large color panels of blue, red and gold declared the stand as a leadership destination, validated by backlighted seals for each of the U.S. service branches and the Department of Defense.
In contrast, the Acutec stand was notable for its prominent use of white panels, cabinets and furnishings illuminated by recessed lighting and decorated by colorful product photos to give the smaller stand a bigger presence on the floor.