Two associations — one for the global exhibition industry and another for North American for-profit organizers — extended their six-year-old collaboration agreement.
Members of UFI’s Executive Committee and SISO’s Board of Directors met at the last SISO CEO Summit to agree how to expand the way in which they work together.
“The first six years of our collaboration have achieved a lot. We have seen a significant increase in activity—far more UFI members are now participating in SISO events and vice versa. A much better understanding of issues in North America has been achieved by UFI and, we hope, greater exposure to global markets for SISO members interested in international expansion. Now is the time to do more and build on the success of our collaboration,” commented Andrés Lopez-Valderama, president, UFI.
As well as continuing the exchange of activities incorporated in the current agreement, SISO and UFI will develop special activities within existing events, hold regular joint meetings of their Executive Committees and collaborate more closely on research and education. The additional activities will be designed to provide practical assistance to those international companies wishing to do more business in North America and to allow American companies to leverage the power of the UFI network for their own international development.
“We really appreciate the valuable working relationship which has been developed between SISO and UFI members and the teams running the two organizations. There is much more we can do as our members are increasingly interested in international development and we know that the US remains high on the priority list for many companies around the world,” stated Charlie McCurdy, chairman, SISO.