Tradeshows work. They work very well. Tradeshows create millions of jobs and billions of business dollars. Read what nine industry professionals have to say about
by Mike Morrison If there was a phrase that could be stamped on the tradeshow, live event and experiential marketing industries in today’s world…in today’s
by Jim Obermeyer Lately, I’ve been feeling a bit worn out. And it’s not from being overworked. I think it’s from overexposure. Overexposure to the
“Hey Jeff, what’s the deal with live or virtual events? Should my event be virtual or in-person?” If I had a dollar for every time
Tradeshows are a unique three-dimensional environment, combining elements of marketing, advertising and sales. They stimulate the senses, engage audiences and energize the economy. Tradeshows bring
Why Belonging to Associations is Key in this Globality by Paco Collazo Last minute changes, time pressures and access snafus aren’t only faced at home—we
by Bob McGlincy If a picture is worth a thousand words, today’s column is a short story about crowds at live shows. The photos below
by Jim Obermeyer Lately, I’ve been feeling a bit worn out. And it’s not from being overworked. I think it’s from overexposure. Overexposure to the
by Calanit Atia Pool parties were the go-to solutions as the first large-scale conferences looked for outdoor venues for their closing night soirees. MPI’s World
Recently, a number of tradeshows canceled, citing COVID concerns due to the Delta variant. Is this the time to panic? No, it’s not the time
