Exploring the science behind the modern attendee psyche while outlining ways to improve attendee engagement during live events is discussed in “Leveraging phone addictions to
Teeing off with co-workers on a sunny afternoon is nice; teeing off to help fellow industry members in need is even nicer.
Tradeshow season is now in full gear, and this issue highlights companies raising the bar regarding new world approaches to staffing and HR.
Twenty-six years old and fresh out of college, David Houston was a young, passionate, eager individual searching for his way into the tradeshow industry.
In an unknown economic climate, a slow and steady return to full recovery is uncertain.
Whether it’s exhibiting at a tradeshow or hosting a targeted gathering, what a company wants to achieve in terms of return on investment, or ROI,
November is a month of giving, which also rings true within the tradeshow industry itself. Tradeshow firm employees give back to their communities by volunteering
Needless to say, the current economic “challenges” have forced many companies to let employees go— at all levels. Salespeople who sell into these companies are
The rise of social media is a double-edged sword for corporations.
Possibly the best, or at least most monetarily accurate, way to measure your ROI for a tradeshow is to determine the total sales dollars derived
